You can name one of our beers!

Below you will find our choices for beer naming opportunities. Naming a beer is perfect as a gift, for a special occasion, or as part of a corporate or fundraising event. Start by choosing from our Custom, Premium, or Ultimate beer-naming packages – the Ultimate package includes an opportunity to spend the day with our brewer. Review the description of each package to find the one that best suits your needs and your occasion.

$250 Custom Package
Custom packages are great for birthday parties, anniversaries, or other special events. Surprise your guest of honor with a beer named just for them!

  • Custom name a beer from existing KRBC inventory
  • Name will be officially registered with State and Federal agencies
  • Minimum 10 business days required prior to event
  • New beer will be available in tasting room for one keg, approximately 15.5 gallons
  • Custom tap handle with your beer name on it will be installed in tasting room
  • Named beer will be available to go in crowlers or growlers for you and your guests only during you event
  • King’s Road reserves the right to reject any names that are unsuitable
  • Only a limited number of Custom naming opportunities are available each month.
  • Additional limitations and restrictions may apply

$600 Premium Package
Premium packages are great for corporate sponsorships, entertaining clients in the brewery, or as part of a non-profit or fundraising event.

  • Custom name a beer
  • Consult with brewer to determine beer to be made and named
  • One 3 BBL batch will be made, approximately 93 gallons
  • Name officially registered with State and Federal agencies
  • Minimum 28 business days required to reserve this opportunity
  • Named beer will be available in tasting room for one 3 BBL batch, which generally lasts 4-6 weeks
  • Custom tap handle with your beer name will be installed in tasting room
  • Named beer will be available to go in crowlers and growlers while supplies last
  • King’s Road will promote beer name and/or organization/event in electronic and/or printed matter while beer remains on tap
  • King’s Road will offer 20% discount of named beer to customer while supplies last, or give 20% donation of sales of named beer if in conjunction with non-profit or fundraiser
  • Opportunity to repeat named beer for additional batches can be arranged, price TBD, some restrictions apply
  • King’s Road reserves the right to reject any names that are unsuitable
  • Only a limited number of Premium naming opportunities are available each month
  • Additional limitations and restrictions may apply

$950 Ultimate Package
The Ultimate package includes all of the perks of the Premium package, plus the special guest gets to spend the day with the brewer when brewing the special beer.

  • Custom name a beer
  • Consult with brewer to determine beer to be made and named
  • Spend the day with the brewer when brewing the special beer
  • One 3 BBL batch will be made, approximately 93 gallons
  • Name officially registered with State and Federal agencies
  • Minimum 28 business days required to reserve this opportunity
  • Named beer will be available in tasting room for one 3 BBL batch, which generally lasts 4-6 weeks
  • Custom tap handle with your beer name will be installed in tasting room
  • Named beer will be available to go in crowlers and growlers while supplies last
  • King’s Road will promote beer name and/or organization/event in electronic and/or printed matter while beer remains on tap
  • King’s Road will offer 20% discount of named beer to customer while supplies last, or give 20% donation of sales of named beer if in conjunction with non-profit or fundraiser
  • Opportunity to repeat named beer for additional batches can be arranged, price TBD, some restrictions apply
  • King’s Road reserves the right to reject any names that are unsuitable
  • Only a limited number of Ultimate naming opportunities are available annually
  • Additional limitations and restrictions may apply